T’was the month B4 Christmas…and marketing wins.

Christmas on TV. Christmas on my Radio. Christmas ONLINE.

It t’was the month before Christmas, and all through my apartment—sugar, spice, and cinnamon fill the air—red and green place mats are on my kitchen table—wrapping paper and ribbon are strung out through my hallway—a mile long check list is hung on my refrigerator.

OKay…so, I am IN THE CHRISTMAS SPIRIT!

This past week or so, I’ve managed to find time to put up my Christmas tree, do some shopping–wrap gifts, send out Christmas cards to family/friends, and listen to Christmas carols. Tis’ the season…

Do your purchasing habits alter during the holiday season? Do any of you pay close attention to your (or other’s) consumer behavior? I’ve noticed that my recent “holiday spirit” and “Christmas cheer” attitude have influenced me to consume products that I probably normally wouldn’t purchase. For example, I don’t really watch a lot of TV…as a Reporter, I get ENOUGH OF TV, and so I hardly ever sit down to watch a full episode of anything! Well…it’s cold outside, my Christmas decor in the living room is inviting, and my lit Christmas tree near the sofa have all lured me into the living room, right in front of the TV…to snuggle up and watch Lifetime Christmas stories.

Instead of ordering my Cinnamon Dulche Latte from Starbucks, like I always do…this week, one of the Starbuck’s attendants sold me on one of their featured Christmas drinks this season: Peppermint Mocha. Despite my love and product loyalty to the *Cinnamon Dulche Latte* I told myself to give the ol’ Christmas drink a shot…

And speaking of Christmas and how products are advertised and consumers are influenced—here’s an interesting article about how retailers are relying on social networking for Christmas advertising…

http://www.utalkmarketing.com/Pages/Article.aspx?ArticleID=15864&Title=Retailers_rely_on_social_media_advertising_for_Christmas

And, as if Black Friday wasn’t enough, I fully took advantage of CYBER MONDAY!! Which brings up another topic…as popular as Cyber Monday is becoming, there are still many folks out there that do not recognize the term, “Cyber Monday.” I know when I was talking to my mom about this last week and telling her about all the great deals, she was amazed. But then…some people are already referring to it as the *new* Black Friday.

Check out this interesting article I found…

http://stocks.investopedia.com/stock-analysis/2009/Cyber-Monday-The-New-Black-Friday-amzn-ebay-wmt-tgt-jcp-rl-jcg1127.aspx

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December 9, 2009 - Posted by bridgette619 | Uncategorized

3 Comments »

Hi Bridgette,

With the economy as it is, both brick and mortar and online retailers are hitting the nail on the head by creating extended reasons to shop this season. By offering specials more frequently, organizations have more opportunities to build relationships.

I am reading your post and wishing we could share a cup of cocoa together. But I guess a virtual cup will have to do!

Donna

Comment by Donna | December 10, 2009 | Reply
Bridgette,

In years past I have gone overboard with holiday shopping especially for our only child. And most of my shopping was done online too. I like the convenience of being able to compare products and prices, avoid the hassles of traffic, crowds, and bad weather, and shop from the comfort of my home office. The shopping experience is a bit addictive – can we say credit debt? Yikes.

This year I have tried to avoid shopping online because I find it too easy to lose track of how much I am spending. So my wife and I opted to go out to brick and mortar locations to shop. I don’t know if the crowds and inconvenience had anything to do with it, but I was better able to control my buying impulses.

But I have to tell you, I want to buy a netbook so bad it hurts. And Amazon knows it because I searched there. Now I am getting e-mails about the low, low prices. Damn those web analytics. I am having Cyber Monday withdrawals.

Chris

Comment by brutusmba | December 20, 2009 | Reply
I definitely know about CyberMonday. I didn’t shop black Friday because I didn’t want to stand in line and fight the crowds. Instead I shopped in my PJs on CyberMonday and took advantage of free shipping deals and no sales tax. It doesn’t get much better than that!

Comment by gotnvols | December 27, 2009 | Reply

About Bridgette…or, “B” :)

Hello everyone! : )

Thanks for visiting my BLOG…

My name is Bridgette Borst, and I’m from Charleston, WV, but just recently moved to Wheeling, WV. I graduated from the University of Charleston with a BA in Mass Communications (Broadcast Journalism), and a minor in Applied Leadership Studies. As a UC student, I interned at WCHS News in 2006, and later worked as a Production Technician at WSAZ News in 2007; both of these stations are in Charleston.

Upon graduating from UC, I worked as UC’s Coordinator of Student Programs where I overseen all student organizations, planned regular events for the UC Community, and organized functions like Freshman Orientation and Homecoming activities. This position entailed a lot of marketing—whether it was to the general UC community, prospective students, current students, etc. I enjoyed the PR role in this job, and it provided me extensive experience with event planning. Despite my interesting role as the Coordinator of Student Programs, I decided to get back to my roots—TV News. This September, I moved from Charleston to the Wheeling area to work as a TV News Reporter for WTOV News9.

My interests include—singing, family, friends, studying culture, going to church, Italian food, sending cards to people (like birthday, “Thank you,” or congrats messages!). I enjoy meeting new people, and my favorite part about our ‘communications biz’ is being able to work and connect with *people.* I’m also a certified Zumba Instructor.

I’m looking forward to sharing ideas and updates with you all, to really understand and implement what’s new and upcoming media. I hope to become more knowledgeable about developing media trends and the ability to better reach viewers/consumers. Although I’m reporting right now, I’m very interested in returning to the marketing field in a role like “Dir. Of Marketing,” “Public Relations Specialist,” “Marketing Program Coordinator,” etc.

My favorite IMC medium is FACEBOOK! It’s great to stay connected with family, friends, former classmates, professors, co-workers, etc. Especially since I’ve recently moved, I don’t get to see many of my good friends from Charleston very often…Facebook allows us to interact, send messages/pictures that keep us up-to-date on eachother’s lives. Despite my hectic schedule, I always make time to Facebook. My social life is just as important as my professional life (so I remind myself). It’s so easy to loose contact with people, and allow distance to interfere with great relationships—Facebook is definitely my favorite “new” media that’s out right now!

Looking forward to interacting with you all and talking about the wonderful world of media! : )

-B.

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