How mobile news affects traditional television news outlets

The recent explosion of smart phones in the consumer market has had a dramatic effect on the way people consume news. Suddenly, breaking news does not just happen to interrupt your regularly scheduled program if you happen to be watching television. Instead, breaking news generates a small buzz in your pocket and awaits your attention. Mobile news distribution is having a dramatic effect on how consumers stay informed.

The traditional example of a business person who consumes their news with the television playing in the background while they prepare for the day suddenly becomes streamlined. This model of a classical news outlet has several limitations that are exposed by the opportunities of mobile news.

First, indulging in the morning news show allows only a single source at a time (unless you have multiple televisions just buzzing around the house). By changing the channel, you can begin to consume another source of news, but this may cause you to miss important information from another outlet. With mobile news applications, users can designate multiple sources of news and customize the how often they interact with each source. This “have it your way” style of news consumption allows for news to be consumed by individuals who demand variety and the ability to filter past unwanted information.

Second, consumers become allocated to time slots of traditional news. If you sleep in that morning, your news opportunity has been cut short. The rigid behavior of traditional media content allows for many missed opportunities on both the consumer side as well as the media outlet’s side. Consumers can easily miss a news opportunity because of a scheduling conflict. News outlets are losing opportunities for advertisement and brand penetration as well. In the mobile news arena, stories take on the behavior of a text message or an email forwarded to the device. When an opportunity arrives for a consumer to view the story, they can take advantage within the flow of their day.

Mobile news application

retrieved on December 28th at http://mashable.com/2009/12/24/news-media-content-trends/

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December 28, 2009 - Posted by bridgette619 | Uncategorized

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About Bridgette…or, “B” :)

Hello everyone! : )

Thanks for visiting my BLOG…

My name is Bridgette Borst, and I’m from Charleston, WV, but just recently moved to Wheeling, WV. I graduated from the University of Charleston with a BA in Mass Communications (Broadcast Journalism), and a minor in Applied Leadership Studies. As a UC student, I interned at WCHS News in 2006, and later worked as a Production Technician at WSAZ News in 2007; both of these stations are in Charleston.

Upon graduating from UC, I worked as UC’s Coordinator of Student Programs where I overseen all student organizations, planned regular events for the UC Community, and organized functions like Freshman Orientation and Homecoming activities. This position entailed a lot of marketing—whether it was to the general UC community, prospective students, current students, etc. I enjoyed the PR role in this job, and it provided me extensive experience with event planning. Despite my interesting role as the Coordinator of Student Programs, I decided to get back to my roots—TV News. This September, I moved from Charleston to the Wheeling area to work as a TV News Reporter for WTOV News9.

My interests include—singing, family, friends, studying culture, going to church, Italian food, sending cards to people (like birthday, “Thank you,” or congrats messages!). I enjoy meeting new people, and my favorite part about our ‘communications biz’ is being able to work and connect with *people.* I’m also a certified Zumba Instructor.

I’m looking forward to sharing ideas and updates with you all, to really understand and implement what’s new and upcoming media. I hope to become more knowledgeable about developing media trends and the ability to better reach viewers/consumers. Although I’m reporting right now, I’m very interested in returning to the marketing field in a role like “Dir. Of Marketing,” “Public Relations Specialist,” “Marketing Program Coordinator,” etc.

My favorite IMC medium is FACEBOOK! It’s great to stay connected with family, friends, former classmates, professors, co-workers, etc. Especially since I’ve recently moved, I don’t get to see many of my good friends from Charleston very often…Facebook allows us to interact, send messages/pictures that keep us up-to-date on eachother’s lives. Despite my hectic schedule, I always make time to Facebook. My social life is just as important as my professional life (so I remind myself). It’s so easy to loose contact with people, and allow distance to interfere with great relationships—Facebook is definitely my favorite “new” media that’s out right now!

Looking forward to interacting with you all and talking about the wonderful world of media! : )

-B.

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